About Us

We believe storytelling has the power to change the world.
Stories shape culture.
Culture changes systems.
That’s where we build momentum.

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Marcos Ramos

Co-Founder & CEO
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Cristina M. Barbu

Co-Founder & CTO
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Satisfied Client Rate

This high score reflects our commitment to delivering tangible results, with nearly all our clients reporting improved performance and achieving long-term growth.
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Brands experiences.

Our team has experience working with over 90 brands across various industries, giving us a deep understanding of what it takes to succeed in diverse markets and tell an authentic story.
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We have changed many timezones and our experience working with clients from diverse countries  continues to expand.
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Reached over $1 million / year

Over $1M added to client revenue every year through our strategic collaboration and campaigns.
Core Values

Values that drive us

Focused strategy, cultural impact and trust — the core of how we grow and the impact we create.
Clarity & Trust
Clarity - comes first. It cuts through the noise. It sharpens your vision. It guides the story that must be told. Before campaigns, before strategies, before trends.We start here. We uncover the path, the focus, the story that gives everything meaning. With clarity, your brand finds the right voice to communicate and build trust and strong relationships with clients and partners.
Cultural Impact & Innovation
The world is changing. So are we.
Marketing isn’t just advertising. It’s part of a bigger cultural shift. And impact? Impact is everything. We work with brands that refuse to sit on the sidelines. The ones ready to step into culture, spark conversation and shape what people live. We thrive with the bold. The curious. The optimistic. Those who roll up their sleeves , innovate and turn ideas into experiences that matter.
Alignment & Data Strategy
It’s not about noise, trends, or luck — it’s about results. We tailor our services to bring your vision forward.
Understanding culture. Anticipating change. Today’s audiences see everything. They care about what brands stand for, how they act and why they exist.
Strategy connects that purpose with performance — turning awareness into loyalty and culture into measurable impact. We don’t guess. We measure.
Every idea is backed by data, every story tested by results and we’re here to deliver outcomes that speak for themselves.
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Why Choose Us

Why brands choose to work with us confidently and consistently

We blend strategy, impact and data to deliver real results. Our team is committed to helping your brand grow with confidence, clarity and lasting impact.
Behavioural science
We bring behavioural science into your brand strategy to bridge insight and action. By mapping how your audience thinks, feels and decides, we reveal the motivations and barriers that shape behaviour, ultimately turning them into opportunities for growth.
Growth and performance.
We are proactively dedicated to delivering measurable results and continuity in data to ensure a constant, positive impact that drives growth and maximizes your return on investment (ROI).Our focus is always on your success. We aim to deeply engage your target audiences and achieve lasting effective change.
Brand understanding - Reduced Risk
We help clients make clear, precise and impactful decisions by translating a deep understanding of their brand into actionable strategies. Our process anticipates challenges, ensuring the execution aligns with your core strategy. This approach reduces risk and uncertainty, guaranteeing that each campaign directly advances measurable business outcomes.
Partnering with the world’s
We challenge the status quo to drive innovation, promote growth and increase competitiveness
We blend analytical insight with emotional intelligence to help brands find their voice, tell an authentic story and create genuine impact.
We embrace learning.
We answer to an industry in need of change. Because transformation doesn’t start with trends. It starts with truth.
Change the story - Change the System
We evolve with culture and believe in the power of community and collaborations.
We challenge the status quo to drive innovation, promote growth and increase competitiveness
We tailor our services to bring your vision forward.
Understanding culture. Anticipating change. Acting with purpose.
What does success means to your business and do you align it to what you measure ?
Sectors

Companies trust us to merge strategy and proactive execution. Our multidisciplinary approach improves clarity, conversions, and customer experience across sectors.

Tech & Gaming | Indie Game
Challenge: Early-player drop-off was high, with most users leaving during the first session.
Approach: We redesigned the first-time user flow, clarified onboarding messaging, and aligned narrative cues with core gameplay goals.
Outcome: Clients in this category typically see up to a +42% increase in active users within the first 90 days when onboarding and narrative systems are optimized.
B2B & E-Commerce | Shopify
Challenge: Strong product but weak communication: unclear messaging, unfocused funnel, and low differentiation.
Approach: We rebuilt the messaging architecture, clarified value propositions, and optimized the sales funnel across touchpoints.
Outcome: +37% lift in conversions across paid and organic channels.
Health & Wellness | Mindfulness App
Challenge: Low trust, low engagement, and confusion around brand mission in a crowded market.
Approach: We aligned mission, culture, and digital storytelling into a cohesive identity and communication system.
Outcome: Engagement improvements of +70-87% after repositioning and narrative alignment.
Education & Learning | Online Learning School
Challenge: Students were not completing online courses.
Approach: We designed content paths, micro-interactions, and motivation triggers to support learning.
Outcome: +25% improvement in course completion.
Hospitality & Tourism | Mountain Lodge
Challenge: Fragmented digital experience and unclear guest journey.
Approach: We refined key touchpoints, crafted emotional storytelling, and optimized booking UX.
Outcome: +31% increase in direct bookings.
Not Clickable 🙄

We push boundaries with intention. Every experience we create starts with understanding people

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